In recent news, marijuana has become a widely discussed topic. The legal marijuana industry has changed significantly in recent years. Most of the American population is fighting for federal legalization of Marijuana and their effort is showing success at the moment. However, the reception it is going to get at music festivals is still unknown as people are not sure whether it is going to be treated as a hard drug or if it is going to get the same treatment that alcohol gets. These are vital decisions that are going to shape the music festival scene as they could have a great effect on the live events industry.
Music festivals would need to put in a great investment to address the concerns so that men and women using cannabis can go unharmed and help them alleviate some costs by allowing marijuana to be treated like alcohol. Marijuana dispensaries could be put up on site instead of it getting the same treatment that hard drugs get. While you need to be over twenty one years of age to purchase or use marijuana in the states where it has been legalized, the age limit for music festivals is eighteen. Where alcohol is involved, however, it could be a cause for worry.
When it comes to the business aspect of legal marijuana, there are a lot more factors that need to be considered. You might have gotten a clue from the comparisons with alcohol. Ordinary marketing stunts that other companies engage in like advertisements are now open to cannabis companies as the legalization continues to take place.
The question, however, remains; will or will it not go the same way? Most of the concerns have been directed to the marijuana companies and not the music festivals themselves. They seem to be willing to let the companies use them without second thought. Music festivals may have to be more proactive in future. They have be responsible for complying with the law and protecting the interests of all their attendees. It needs to be oriented in the same way as the advertisements related to the sale and consumption of alcohol and marijuana. Marijuana is likely to go the same way and that is why music festivals need to stay up to date. Festivals in Canada are having a relatively easy time advocating for responsibility in this area, something that other music festivals may not be able to do.
Most of the problems associated with it will be alienated if the security id improved a little and the regulations put in place followed. Marijuana companies are going to increase their profit margins and reach a bigger target market by using music festivals as a selling platform.